Sitting in entrance of me I’ve a complete of 5 watches made by Bespoke Watch Tasks, a watch model primarily based in Oakland that makes a speciality of, effectively, bespoke watches. These are from the Intaglio 38 Tonneau sequence launched final 12 months, they usually all have the identical 38mm tonneau case form and are adorned with the model’s “Intaglio” dials, a moniker that refers back to the engraving processes employed to manufacture them. Whereas the circumstances share a kind issue, the dials are fairly dramatically completely different, and whereas I wouldn’t go as far as to say that they may all be from completely different manufacturers (there’s a transparent design language that ties all of them collectively), they converse to completely different tastes. It will be onerous to think about the identical buyer that’s drawn to the avante garde blue “Modèle Nu” additionally gravitating towards the “New Roman,” for instance, which seems to be like an Artwork Deco illustration of a subject watch to my eyes. However that’s the entire level of customized watches, I suppose. Catering to extremely particular tastes and necessities is the secret.
For the uninitiated, a short primer on how Bespoke Watch Tasks works is so as. Because the model title implies, the speciality right here is personalized watches, and also you’ll discover an interactive software on the web site that enables a buyer to select from a wide array of dial and hand combos. You too can choose amongst a handful of coatings for the case, and also you get a couple of motion choices as effectively (extra on all that beneath). In the event you’d reasonably not design your personal watch, you’ll be able to choose from a wide range of “Readymade” watches which can be accessible to ship on a second’s discover. Every part is completed in small batches, so the Readymade choices come and go shortly, and also you by no means know precisely what you’ll discover within the store.
I’ve at all times had an curiosity in personalized watches, even from my earliest days within the passion. I’m personally fascinated with the road you’ll be able to draw from bespoke, one-of-one items of the best horology created within the earliest days of watchmaking, to the Seiko modding scene that’s nonetheless energetic at the moment, and the place a lot of at the moment’s fans minimize their tooth. There’s a inbuilt need amongst many people to own one thing distinctive, and of our personal design that no one else has. If watches are an expression of our particular person personalities, a watch made for you, to your specs, must be the last word grail.