Brent Robillard, Whitby Watch Co. & The Rise of Canadian Microbrands

Brent Robillard, AKA Calibre321 on most social platforms, helps rising Canadian watch manufacturers acquire traction out there for his or her well-crafted watches. When Whitby Watch Co. deliberate the launch of its Intrepid X Chronograph Dive watch, with the formidable Valjoux 7750 motion at its coronary heart, Robillard was an integral participant, sharing the primary evaluation and pictures to an viewers hungry for innovation and worth. The watch fanatic, revealed writer, trainer, artwork photographer, and watch influencer, who hails from Lake Eloida in Ontario, Canada, has captivated a rising worldwide following.

A smattering of Canadian watch firms has been round for fairly a while, however with the wide selection of subjective watch preferences and the power for watch fans to begin their very own manufacturers, the Canadian market is seeing new entrants. Whitby Watch Co. was based in 2017 and launched its first watch, the Intrepid Dive Watch, in late 2018.  By late 2020, the model had the arrogance to take its microbrand efforts as much as a better degree of luxurious with meeting in Canada, utilizing the extremely acknowledged ETA/Valjoux 7750 motion present in watches made by Breitling, Sinn, and IWC.

When placing a watch on Ryan Reynolds, Sidney Crosby, or Steve Nash’s wrist is perhaps a lofty dream for a lot of, small Canadian manufacturers have needed to discover their method to a neighborhood area of interest of influential Canadian social media gamers like Calibre321, Ian_Cognito, TimeToGoTravel, RJ Kama, Watch Fanatics and Rico’s Watches Podcast, to call just a few. These Canadian content material creators supply a variety of creative images, training, and informative speaking factors by social media, Youtube, running a blog, and podcasts — all invaluable to startup watch firms discovering their viewers.

Robillard’s work, specifically, is compelling, as he immerses himself into each timepiece that lands on his wrist. He critiques every watch, learns the historical past behind every firm, and produces his personal recognizable creative perspective on the watches he pictures.

“With out the help of Calibre321, Ian_Cognito, and Bob from TimeToGoTravel, amongst others, small firms like Whitby Watch Co. won’t discover the power to resonate with Canadian watch fans and offshore fans,” says co-founder Travers Hartley-Smith. “They actually do a improbable job of connecting us with a variety of those that solely an in depth quantity of promoting, and positively time, might perhaps give us a glance into,” Hartley-Smith pressured.

The Canadian rebellion of watch fans is progressing hand-in-hand with the rise of watch manufacturers whose positions are strengthened by the collaboration of native influencers.

The Intrepid X is about as Canadian a watch as yow will discover. Whitby Watch Co. is considerate in its storytelling round Camp X in Whitby, Ontario, the coaching floor for spies of the Particular Operations Government (SOE) throughout World Battle II. The SOE was a secret British group that Sir Winston Churchill instigated on the peak of the warfare — he put shut confidant and Canadian Sir William “Man Referred to as Intrepid” Stephenson in command of the British Safety Coordination in New York earlier than Camp X was established because the SOE particular coaching faculty on the shores of Ontario.

Stephenson, whom Ian Fleming known as “the true James Bond,” was the liaison between Churchill within the UK and Franklin Roosevelt and J Edgar Hoover within the U.S., in addition to being influential within the foundations and personnel of the CIA.

The Intrepid X is a strong watch impressed by the concept of what an agent of the SOE is perhaps discovered carrying — trendy however delicate, technical however helpful. The watch is filled with delicate intelligence tributes, from the Canadian Intelligence Department and the Canadian Intelligence Corps mottos to emblems on the watch. The package deal consists of Intrepid Tartan, an official Scottish Tartan, and is accomplished with a Nanuk utility case that’s, in fact, made in Canada.

The current path being paved by each influencers and watch microband startups in Canada will concurrently carve out publicity to a bigger group of watch collectors all around the world. Because the pages flip for watch firms in Canada, an thrilling new chapter of Canadian watchmakers will certainly be written with it.

Sponsored Posts are a type of promoting that permits sponsors to share helpful information, messages, and gives to aBlogtoWatch readers in a method conventional show promoting is commonly not finest suited to. All Sponsored Posts are topic to editorial pointers with the intent that they provide readers helpful information, promotions, or tales. The viewpoints and opinions expressed in Sponsored Posts are these of the advertiser and never essentially these of aBlogtoWatch or its writers.