One of many nice pleasures of being a contributor right here at Quill & Pad is that it provides me an excuse to put aside different priorities regularly and immerse myself on this planet of macro watch images.

Shooter’s delight: Kari Voutilainen Masterpiece Chronograph II
The outcomes are nice enjoyable to share, and alongside the best way I’ve been requested by a lot of people to disclose a number of the strategies that I exploit to create the pictures you see in my articles. Whereas house gained’t allow a complete tutorial, and I’m going to gentle tent taking pictures quite than wristshots or different sorts of photos, I’m happy to go alongside a number of the knowledge that I’ve been lucky to obtain over time in addition to speak about some pet peeves of mine when my very own and others’ photographic efforts.
Ming and the 4 issues
I’ve been taking pictures on a reasonably common foundation for greater than ten years now and, amongst different issues, have benefitted significantly from the tutelage of watch collector, skilled shooter, and now watch entrepreneur and occasional Quill & Pad contributor Ming Thein (see Design Your Personal Watch? A Collector Explains The Execs And Cons With Ochs Und Junior).

A trainer’s affect: Ming Thein’s photograph of the MING 17.01 (photograph courtesy Ming Thein)
In case you’re a photographer of any stripe and also you haven’t already carried out so, I strongly advocate that you simply learn Ming’s article on the 4 issues that make for a wonderful {photograph}. Right here they’re in abbreviated type:
- Gentle (and shadow): the directional lighting that brings depth to two-dimensional photos and in macro work brings us contained in the mechanical world of the watch.
- Topic and isolation: guaranteeing that the topic of the picture is clear and clearly distinct from different parts of the photograph.
- Composition: utilizing objects and house in a thought of solution to create curiosity.
- Concept/story: capturing creativeness and evoking emotion.
It’s all concerning the gentle
Gentle is first on the checklist for a purpose: if I have a look at my very own photos and divide them into ones I like versus the “meh” class, good lighting is by far the main determinant.

All concerning the gentle: Grönefeld 1941 Remontoire
Within the photograph above of Tim and Bart Grönefeld’s splendid 1941 Remontoire, the sunshine is directional sufficient (with a dominant gentle shining from the left and a fill gentle from the proper) to present a way of dimensionality and make the highlights pop. It’s brilliant sufficient to make the strap seen and to maintain the black dial from showing as a murky blob, and on the similar time diffuse sufficient that the brilliant case and utilized markers will not be “blown out” visually.

Directional but diffuse: motion of the Grönefeld 1941 Remontoire
Belief me, making all of that occur on the similar time was not straightforward!
Directional but diffuse gentle was additionally the key to the picture above of the reverse of the identical watch; it might have been very easy to blow out the lugs on the left facet, and actually in a number of of the pictures I took the sunshine from the proper, which was too brilliant, making these lugs scream “have a look at me!” when in fact that isn’t what the shot was imagined to be about.
Scattered gentle will be your pal or your enemy: I spent years determining easy methods to banish the sunshine mirrored from watch crystals from my photos after which slowly re-introduced scatter to present a way of depth to some photos, significantly these of dark-dialed watches.

Scatter shot: A. Lange & Söhne Cabaret in platinum
Early on, I actually struggled each with directionality and blowouts, and the latter is an actual pet peeve for me after I have a look at watch photographs posted on-line. Within the worst instances, photographers overwhelm watches with too-bright and ill-placed flashes that make us look in all places besides the place we should always.
Isolation ward
That brings us to the second “factor”: ensuring that the viewer’s eye is drawn to an evident and clearly remoted topic.

A photograph about nothing: F.P. Journe Tourbillon Souverain
It could be tempting to label my photograph above “tourbillon element,” however in actuality it’s under no circumstances clear from my use of focus and lighting what the topic is meant to be. The stability spring and its anchor in addition to the quantity 42 appear to be in focus, however in any other case this picture is form of a large number (and, by the best way, a number of the cage highlights are blown out).
Simply because a photograph is an excellent close-up with some blurry bits doesn’t make it artwork! Pet peeve quantity two for me is the plethora of watch photographs on-line that bear titles corresponding to “escapement view,” however in them the escapement is a blur and a few irrelevant wheel elsewhere within the motion is in sharp focus.
For comparability, check out the photograph of the fixed torque mechanism of the Romain Gauthier Logical One under, during which it’s fairly evident what we’re imagined to be seeing.

Fixed torque mechanism, Romain Gauthier Logical One
On the excessive, topic isolation also can talk temper. Very often, the “parting pictures” I exploit in my articles are pretty moody and use each gentle and depth of subject to attract our consideration to at least one ingredient of the watch.

Topic isolation: Vacheron Constantin Malte Squelette
Composition class
I doubt that I’m going to convey a lot in the best way of reports to the basic matter of composition aside from to say that whereas I used to be a bit involved at first that learning the formal guidelines of composition would one way or the other make me “much less artistic” as a photographer.
That worry turned out to be fully unfounded as having a structured place to begin has really freed me to strive some unconventional approaches.

Filling the body: Patek Philippe Reference 1526 Perpetual Calendar in pink gold
I like filling the body with steeply raked views of each actions and dials, as within the photograph above (which is definitely a stacked picture constructed up from a number of particular person pictures), however like my trainer Ming I additionally take pleasure in utilizing unfavourable house as I did within the first photograph on this article and within the Jaeger-LeCoultre Futurematic shot under.

(Not) misplaced in house: Jaeger-LeCoultre Futurematic Jumbo in stainless-steel
Props can each lend curiosity to a shot and assist with composition. I’m nonetheless within the early levels of getting actually comfy with props, however not too surprisingly my rising type is a reasonably sober one during which one or two props assist (in some instances actually) the watch that’s the focal point.

Propped up: Simplicity by Philippe Dufour
On the finish of the day, pleasing composition is about what seems to be good to your eye because the photographer, and I’m not reluctant to place some pictures on the market that look nice to me however that will appear pretty unconventional.

Case profile view: Patek Philippe Reference 5370P
As an illustration, the picture under of the sweeping traces of the Patek Philippe Reference 5370P’s case breaks lots of the classical guidelines, however it seems to be excellent to me and (not less than for me) communicates my appreciation of simply how lovely this hunk of steel is.
(Not) each image tells a narrative
For that closing little bit of gravy, take into consideration what thought or story your picture conveys about your watch and what it means to you.

Hip to be sq.: rectangular Jaeger-LeCoultre watches
Typically the theme is instantly evident and will be supported by way of applicable props; different instances all you want is the proper watch and the proper gentle, as within the shot of the F.P. Journe under that on the similar time reveals each the watch’s age and lifelong of use and its beautiful, textured yellow gold dial whose delicate patina is the attractive results of that very same expertise.

Distinguished veteran: early F.P. Journe Tourbillon Souverain
On these flattering events when people see match to go with one in all my photographs, what I hear greater than anything is that it’s evident from my photos that I merely love watches.
And for me, maybe that’s one of the best “thought” of all: presenting these beautiful objects in a manner that expresses my love for his or her magnificence and appreciation for his or her makers.
Parting ideas and parting shot
Anything? Maybe only a few extra ideas on dos and don’ts:
- For goodness’ sake, clear the watch! I usually spend 30 to 60 minutes cleansing a watch earlier than beginning to shoot, and even then I discover that there are at all times a couple of (or extra) specks of mud – or all too typically, a stray cat hair – that have to be eliminated fastidiously from the ultimate picture. Pet peeve quantity three for me is when somebody who ought to know higher posts “studio” photos of a watch that has clearly not been cleaned.
- Put up-process with prudence: my rule of thumb is to make the watch look as pure as doable first earlier than doing something dramatic with post-processing changes. The Web is filled with over-sharpened, contrast-laden photos – whereas (in my view) clear focus is important, harsh sharpening is ugly.
- Examine these hand positions: 10:10 (or 1:50 for A. Lange & Söhne) are the standard positions, but when that obscures one thing you need individuals to see, contemplate different choices such because the 5:32 I selected for my Futurematic shot.
- Be selective: as Ming says, they’ll’t criticize the photograph you don’t submit! In case you shoot for a few hours and don’t have anything you’re pleased with, be taught as a lot as you’ll be able to from it and transfer on. If in case you have 5 nice pictures, submit two first and are available again to the others a day or two later to make certain.
- Attempt new issues and follow! The good information for us lovers is that we’re not skilled shooters, so our signal-to-noise ratio will be pretty low. Attempt taking pictures a single watch in a single place with ten completely different lighting setups and go from there.
Most of all take pleasure in!
I hope that not less than a few of these musings are useful to you and I sit up for studying about your individual views and experiences within the feedback part under.

Parting shot: double tourbillon, Greubel Forsey Invention Piece 1
* This text was first revealed on October 14, 2017 at How To (And Not To) {Photograph} A Watch.
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