Impartial watch manufacturers are usually not recognized by enterprise possession however quite by management. Manufacturers operated by and for timepiece fans who’re severe about making an actual distinction within the horological area are who tends to shine with collectors. Ultimately, collector fervor about these manufacturers who carry out or craft finest interprets into fashionable shopper sentiment. At the moment’s luxurious watch trade is filled with still-small names whose hearts have giant ambitions. One exemplary model is Switzerland-based Mauron Musy.
The timepiece maker claims that it’s going to by no means produce greater than 600 watches per yr and adheres to a strict “100% Swiss Crafted” customary for product origination. That is basically a promise that the entire watch’s elements and labor might be restricted to the nation of Switzerland. It’s particularly antagonistic to the extra fashionable “Swiss Made” label, which leaves loads of margin for elements to be produced in different international locations. Extra so, Mauron Musy claims that the elements that comprise its watches are produced not more than 60 kilometers away from their manufacture location in Switzerland’s Broye Valley.
Mauron Musy was based by a bunch of precision micro-mechanical engineers who imagined a model in contrast to another, one which applied their innovations and their sense of style and values. The seminal second for Mauron Musy was the event of a watch case water resistant to 300 meters that obviated the necessity for conventional seals and gaskets. aBlogtoWatch has been overlaying Mauron Musy since 2016, and immediately, the model is on the forefront of releasing much more subtle know-how and timepiece designs in 2022 and past. Its newest masterpiece is the Skeleton Armure assortment, which has been reviewed on aBlogtoWatch right here. Followers are inspired to browse the varied Mauron Musy tales printed on aBlogtoWatch.
Now, let’s hear from Mauron Musy co-founder Christophe Musy in regards to the revolutionary Swiss watchmaker, in addition to the place the model is headed subsequent:
aBlogtoWatch: Guests to the Mauron Musy web site are greeted with the idea that your watches are “100% Swiss Crafted.” What does “Swiss Crafted” imply, and why is that an vital a part of the model’s character?
Christophe Musy: Our watches are, in fact, Swiss Made — however rather more. Swiss Crafted certifies that the watch is developed, designed, assembled and that each one elements are 100% made in Switzerland. That is an improved “Swiss Made” that ensures that the watch is 100% made in our area.
However it’s, above all, an ethic that we defend and that ensures native know-how and sustainability as a lot as doable. The elements solely journey 60km most throughout the manufacturing course of. This ethic is essential for the founders and the group as a result of it represents a mind-set, an authenticity, and, actually, the aim of the model.
aBlogtoWatch: Beginning a watch model in Switzerland is without doubt one of the many distinctive advantages of being in one of many final remaining hearts of the standard watchmaking trade. That mentioned, not everybody in Switzerland begins a watch model. What does it take to start out a watchmaking firm in Switzerland immediately, and what are a number of the varieties of people that observe this fascinating business calling, in your expertise?
Christophe Musy: At Mauron Musy, we’re guided by ardour and audacity. We don’t bear in mind the watchmaking codes and create feelings by way of innovation and our convictions.
Our watchmaking is devoted to epicureans and is reserved for a clientele of collectors who perceive it. For this reason we’re very shut to those individuals who typically ask us to create a singular piece for them. Our confidential manufacturing permits us to take action.
aBlogtoWatch: They are saying that within the watch trade, every new firm or idea launched works finest when it introduces some method of innovation. What kind of innovation or improvements is the Mauron Musy model attempting to ship to the market? And is it attempting to unravel aesthetic issues? Engineering issues? Efficiency issues? Or a mix of those components?
Christophe Musy: We’ve been working for giant names in watchmaking for a few years, and this expertise has led us to grasp the important issues of the watches and to seek out technological options to unravel them. Mauron Musy watches have an assertive and extremely identifiable design that outcomes from the nO-Ring know-how, a water-tightness know-how to 300 meters that could be a world first.
We take into consideration engaged on every part in order that the watch is dependable and sturdy, and we work like engineers by placing the applied sciences within the foreground. The nO-Ring know-how is one among them.
aBlogtoWatch: The Mauron Musy model is called as such due to its founders, Eric Mauron and Christophe Musy. Assist folks perceive your completely different personalities and what every of you brings to the watchmaking desk.
Christophe Musy: We don’t come from a watchmaking background. We’re simply loopy mechanics and engineers who love engaged on new challenges. Briefly, I might say that Eric [Mauron] represents the know-how, whereas I’m on the innovation facet of the model. However we discover ourselves in a really marked ethic, and we wish to defend Swiss watchmaking because it was created firstly — with native manufacturing, transparency for our clients, unique and high quality merchandise — values that watchmaking has considerably forgotten, recently.
aBlogtoWatch: Now that the Mauron Musy firm is beginning to mature after the profitable launch of a minimum of three main merchandise, how do you are feeling the model is actually superlative within the market, and the place do you are feeling your product suits into the bigger pantheon of nice luxurious timepieces?
Christophe Musy: Mauron Musy watches are the picture of the work of watch engineers who purpose to place in the marketplace distinctive items with an impeccable end and who’re pushed by a boundless ardour. Our MU05 skeleton mannequin was offered out in a number of weeks and answered to a clientele that wishes to face out, increasingly. The actual design “type and performance” linked to nO-Ring know-how, the Swiss Crafted, the exclusivity of our collections, and the impeccable finishes are all property that we are able to supply by way of our mastered productions.
aBlogtoWatch: When watch designers immediately wish to give you a brand new product thought, there are such a lot of potential avenues to go down, from emulating basic favorites to inventing new aesthetics or working with novel supplies. What drives product design at Mauron Musy, and what conjures up you to give you new product concepts and executions?
Christophe Musy: Mauron Musy is a laboratory of concepts. We draw our inspiration from futuristic applied sciences that enable us to go additional by way of design and conception. This has enabled us to create a watch in 18k “Onerous Gold,” whose gold has the identical technical traits as titanium, in addition to our GMT dial made completely by laser.
aBlogtoWatch: Essentially the most distinctive characteristic of all present Mauron Musy watches is the case, which is each spectacular from a visible and technical perspective. Assist clarify how the Mauron Musy watch instances are designed and constructed, whereas additionally explaining how they’re meant to carry out in real-world carrying circumstances.
Christophe Musy: The nO-Ring know-how works and not using a rubber seal and gives a water resistance of 300 meters. We might evaluate this to a automotive whose tires you by no means have to vary once more. We name this a mechanical water-tightness.
Solely the precision and flatness of the surfaces in touch, in addition to the best way the watch is closed, enable this feat. Because of this excessive know-how, the watches require no upkeep. Furthermore, the watch may be very sturdy and will be worn in all circumstances with out worry of damaging something.
aBlogtoWatch: What are a number of the sudden methods by which it could be difficult to convey a product to market on the desired value level when making a Swiss Crafted product? Shoppers typically perceive that low manufacturing firms should cost extra per product than these watchmakers with giant industrial complexes. However there are in all probability quite a lot of hidden excessive prices that come into play when producing watches in Switzerland. Speak about a few of these and the continuing effort to create wonderful merchandise whereas additionally delivering worth to shoppers.
Christophe Musy: Considered one of Mauron Musy’s challenges is, certainly, to fabricate all of the elements inside a 60km radius type our workshops. This requires a number of vigilance and transparency between the manufacture and these co-contractors.
Other than that, you might be proper, the prices in Switzerland are very excessive, however the outcomes of this strategy enable us to have high quality merchandise with out compromise. The watches are sophisticated to understand, there are lots of works and operations that require particular gadgets and instruments, which makes the supply time longer. We should anticipate these factorscontinuously.
The worth of a Mauron Musy is given by its manufacture, its complexity, and its finishes. It is very important perceive that the philosophy of the founders is to convey an distinctive quality-price ratio.
aBlogtoWatch: Mauron Musy watches all characteristic machined metals with exceptionally well-defined floor textures and polishes. What are you doing at Mauron Musy so effectively that leads to such lovely surfacing methods?
Christophe Musy: We’re at all times on the lookout for the suitable technique to get the perfect of what we are able to discover between know-how and new know-how. We’ve developed a number of particular methods, and Mauron Musy is the reflection of the power applied by a group pushed by the perpetual seek for perfection.
aBlogtoWatch: At present, Mauron Musy makes a speciality of producing watch case and dial elements whereas sourcing high-quality Swiss Made mechanical actions. Speak just a little bit about what’s concerned in choosing the proper actions on your merchandise and the way you give these actions a life and character past the inventory mechanism.
Christophe Musy: We’re ready to attract and design in-house and act on the watch in its entirety. Our shut collaboration with the Manufacture La Joux-Perret has allowed us to develop the unique MM01 caliber in keeping with our technical and aesthetic standards. Our proximity to this companion has allowed us to supply not solely a 100% Swiss motion but in addition a sturdy caliber with a superb energy reserve of 55 hours that meets our expectations.
In the meanwhile, we’re engaged on a brand new caliber that might be launched in 2023, the event of which was carried out in collaboration with the grasp watchmaker Frédérique Jouvenot.
aBlogtoWatch: Shoppers are exceptionally well-informed in immediately’s Web age, however educating them nonetheless takes time. What forms of collectors represented a few of Mauron Musy’s authentic clients, and extra lately, what forms of folks do you discover are drawn to your merchandise and model story? What are a number of the subsequent messages in regards to the Mauron Musy model and merchandise that you simply wish to impart to the timepiece fanatic group?
Christophe Musy: Collectors are, above all, on the lookout for exclusivity and like to differentiate themselves by their watchmaking information, quite than by the social standing linked to a identified model. However these persons are nonetheless tough to succeed in, regardless of the digital world.
With the opening of our factors of sale world wide, we realized that watches promote effectively when you possibly can contact them. Our efforts are actually centered on opening factors of sale and creating occasions. Digital brings some options however the actuality is that if folks can’t attempt it, it’s laborious to undertake it. And once they do, they’re often stunned by the end and high quality of the watch, but in addition by the dimensions and luxury it could actually present. Mauron Musy nonetheless has quite a bit to unveil — a 41mm is in design for 2023, and 2022 can have some good surprises by restricted editions and a brand new skeleton specifically — nonetheless and at all times restricted and completely different.