
Presentation is likely one of the strongest, and least mentioned, instruments within the luxurious watch business’s arsenal. From watch containers to totally designed retail areas, surrounding a timepiece with an evocative surroundings may be an efficient gross sales instrument, and creating the appropriate surroundings for the appropriate watch is commonly not an easy course of. That is very true for a model like boutique watchmaker MB&F, which has constructed a lot of its enthusiast-favorite status on the energy of its fanciful and offbeat design sensibilities. To carry its retail areas consistent with its wildly inventive timepieces, MB&F has introduced an intensive revamp of its M.A.D. Gallery flagship retail areas, and unveiled its idea for brand new smaller MB&F Labs hybrid retail areas in a number of international luxurious retail locations.
MB&F at present operates M.A.D. Gallery areas in Geneva, Taipei, Hong Kong, and Dubai. These massive, devoted retail areas are all scheduled to be transformed within the model’s new fashion by the tip of 2023, however the brand new idea has debuted already on the Dubai M.A.D. Gallery house. The brand new look attracts collectively MB&F’s love of midcentury science-fiction aesthetics with the appear and feel of a high-end trendy artwork gallery. The centerpiece of the Dubai location, in addition to every subsequent refurbished MB&F retail house, is a broad blue reflective artwork piece the model refers to as “the lens.” Designed by famend Swiss inside designer Voltige Design & Structure, “the lens” units the tone for these areas with its deep teal shade and playfully warped reflection of the encompassing space. MB&F’s show resolution for the watches themselves is equally distinctive in photographs, with every watch contained in a 5mm-thick glass dome atop a UFO-like tripod pedestal with an identical mirrored teal base. In contrast, MB&F’s alternative of furnishings is handsomely restrained, utilizing genuine midcentury trendy chairs and sofas with a powerful Danish design bent alongside custom-made midcentury-inspired show tables with {custom} carved recesses for showcasing watches to clients. Taken as a complete, this new M.A.D. Gallery idea fits the MB&F spirit handsomely in photographs, with a lightweight retro-futuristic look that resolutely refuses to take itself too significantly.
For smaller retail areas that can’t host a full M.A.D. Gallery location, MB&F has additionally introduced its new MB&F Labs retail idea. Whereas a lot of the look of those areas will echo their bigger cousins, MB&F Labs are supposed as hybrid retail areas that can perform each as gross sales areas for MB&F timepieces and full-fledged artwork galleries, the place clients should purchase artworks from prestigious artists from world wide. The primary MB&F Labs areas will launch in 2022 in Singapore and Beverly Hills, California.
By working thoughtfully to create retail areas that echo the appear and feel of its timepieces, MB&F’s new M.A.D. Gallery and MB&F Labs ideas ought to create efficient and attractive luxurious retail areas. The M.A.D. Gallery Dubai is at present embellished on this new fashion, with different gallery areas anticipated to comply with swimsuit by the tip of 2023. Each MB&F Labs areas are scheduled to be open by the tip of 2022. For extra particulars, please go to the model’s web site.
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