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Rolex doesn’t launch official manufacturing figures, however it’s estimated that it produces as much as one million timepieces a 12 months. Regardless of that spectacular quantity, these Swiss-made watches are in large demand, so buying one by means of the approved retail community has been an nearly unimaginable job, with ready lists reportedly operating a number of years lengthy. A small Dutch start-up, The Premium Time Firm, is hoping to ease the ache for a fortunate few and place some Rolexes within the fingers of the general public.
The enduring model, also known as “The Crown” in business circles, has loved constant demand for a few years, however current world occasions have pushed demand far past something the world has ever seen. The right storm of restricted manufacturing and bored-at-home traders in search of belongings led to a increase in gross sales for brand new and pre-owned luxurious timepieces.
The belief in Rolexes as an funding stays strong. The watches have outperformed gold, shares, and actual property for the final decade, in keeping with current evaluation by U.S. supplier Bob’s Watches. Rolex is rolling out a brand new $1.1 billion manufacturing facility, anticipated to be operational in 2029, to fulfill the demand. And three new non permanent manufacturing amenities in Switzerland will attempt to hold clients joyful within the meantime, with timepieces anticipated to roll off the manufacturing line as early as 2025.
The Premium Time Firm is hoping to position Rolexes within the fingers of a fortunate few from the general public. Providing skill-based on-line contests capped with low-maximum entries (anyplace from 600-3000 max entrants) on a weekly and month-to-month foundation, the common on-line contests supply brand-new Rolex watches rigorously sourced on the grey marketplace for the winners. Anticipate to see essentially the most sought-after metal fashions, together with the enduring Submariner, GMT-Grasp, and Daytona making appearances.
The Premium Time Firm firm launched in February with two contests, a Rolex Submariner-Date and a GMT-Grasp II “Batman.” The watches proved common, with opponents lining up throughout the globe. The Sub was finally received by a Dutchman, and the GMT made its method throughout the Atlantic to Florida. The corporate ensures a Rolex Submariner contest each month, with completely different Submariner fashions every time, from the enduring Date/No-Date to “Starbucks,” and extra. Except for these, the common contests supply completely different fashions, corresponding to the brand new Tudor GMT “Pepsi” Opaline dial.

The Premium Time Firm presents a totally free MoonSwatch contest every month, with restricted tickets.
The positioning additionally presents a totally free MoonSwatch contest every month, with restricted tickets restricted to at least one per individual. No buy or dedication is required, and there’s a special mannequin from the 11 distinctive Mission watches every month. To study extra about how one can have an opportunity at profitable a Rolex, Tudor, or Moonswatch watch, go to The Premium Time Firm web site.
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