Many, if not most of us, have been feeling the best way that Dan Andrei Kluska is feeling proper now about Ukraine: helpless, unhappy, lonely, helpless, outraged, mournful, helpless, despairing, disconsolate, and grief-stricken. Oh, and did I point out helpless?
It doesn’t take a lot to see how everyone seems to be struggling, most of all of the residents of Ukraine. On Instagram and different social media channels, members of the #watchfam have been making posts about standing collectively and uniting for Ukraine. However as people there may be little or no we are able to do other than present help and donate time, cash, and items to charities and organizations set as much as support Ukrainians in want. I’m proud that so many individuals I do know are doing what they’ll.

Balazs Ferenczi’s photoshopped ‘Ukrainian Rolex’ (picture courtesy @ferenczibazs)
One instance is the “Ukrainian Rolex” that my good friend and Fratello contributor Balazs Ferenczi photoshopped collectively and posted on his social media accounts. This led to @the_art_of_horology reaching out to him to design a sticker collectively – which they’ve named “Glory to Ukraine” – with all proceeds from the gross sales going to a charity known as Save the Kids, which aids kids caught within the battle.

‘Glory to Ukraine’ stickers by @the_art_of_horology and Balazs Ferenczi
One other instance is my good good friend (and someday contributor to Quill & Pad) Jan Lidmaňský and the Czech publication he works for, which has held three auctions over the previous week in help of Ukraine. The spotlight of those was the sale of a personalized Bohematic Graphic Sutnar mannequin reflecting Ukraine’s nationwide colours for roughly €70,000 (the worth of which is generally beneath about €5,000). Czech manufacture Prim created and donated ten quartz watches, which raised about €7,000. And an SKX donated from the Seiko neighborhood raised one other €3,000.

The Bohematic Graphic Sutnar auctioned in Czechia in help of Ukraine
However again to Dan Andrei, who has now written an open letter to the watch trade about how he feels. “We live at a turning level in historical past. Are we doomed to repeat what occurred in 1939? Many causes given for this atrocity are related . . . the distinction is that again then it was only a pissed off artwork ‘scholar’ whereas now we’ve got a killing machine. Again then, the weapons of mass destruction have been just about none, whereas now they’ll erase life as we all know it,” he wrote to me and others in an e-mail.
“I’m writing to you hours later than I first supposed. After repeated empty messages I’ve despatched to a watch fanatic and younger watch journalist, I misplaced contact with him final night. He was in a bomb shelter in Kyiv. I hope he isn’t lifeless . . . I really feel unhealthy that I may sleep final evening.”
In his open letter, Dan Andrei is asking us – the members of the watch trade – to face up towards a warfare that may deliver demise and destruction to our door. “For some, it’s already in your house, if it’s nonetheless standing. It’s a warfare, and it’s essential to take sides. If firms like BP, Shell, Exxon, Boeing, Apple, Ford, Mercedes, and so on. could make a stand, and furthermore lose billions in property and funding, why are you able to not simply specific towards warfare? As talked about, a #stopwar or #makelovenotwar would imply far more than you possibly can think about.”
In the meantime, although, within the time since Dan Andrei has expressed his views, luxurious teams LVMH and Kering have launched statements and actions in help of Ukraine. LVMH writes on its Instagram account: “The LVMH Group is carefully monitoring the tragic state of affairs in Ukraine and stands alongside all these severely affected by this warfare. The Group’s first concern is the security of its 150 staff in Ukraine and is offering them with important monetary and operational help. LVMH has at present additionally determined to make a primary emergency donation of 5 million euros to help the Worldwide Committee of the Crimson Cross (ICRC) to assist the direct and oblique victims of this battle. As well as, the Group is launching a fundraising marketing campaign in help of the ICRC to facilitate the contributions of staff throughout the Group and its 76 maisons. The LVMH Coronary heart Fund, launched in 2021, has been particularly activated to supply monetary and psychological help to all staff, particularly these straight affected by this battle. The LVMH Group’s disaster committee is continually monitoring the state of affairs and can adapt its measures as wanted.”
And Kering, proprietor of Gucci and former proprietor of Ulysse Nardin and Girard-Perregaux, writes on its Instagram account: “With a purpose to contribute to humanitarian efforts to deliver support and help to Ukrainian refugees, Kering will make a big donation to the UNHCR, the United Nations Refugees Company. We hope for a peaceable decision of this battle.”
You may learn Dan Andrei Kluska’s open letter to the watch trade under, as we’ve got reprinted it right here, or by clicking to go to his weblog, Watch I Love.

Cease warfare poster (picture courtesy Viktor Hanacek)
Dan-Andrei Kluska’s open letter to the watch trade
My title is Dan-Andrei Kluska, and I’m the proprietor of the net publication Watch I Love Journal.
Over the previous couple of days, I’ve watched the information in horror. I’ve misplaced sleep, I’ve cried loads, and I really feel that I’ve been paralyzed by the eruption of warfare in Europe. After the primary shock wave handed, and my tears dried, I began to consider the long run and I used to be sincerely fearful as a result of a nuclear warfare would wipe out humanity as we all know it.
Once I got here again to my senses, I spotted that I may assist. I’ve despatched cash to organizations which might be straight serving to these adversely impacted (in my case Romania because it’s my dwelling nation). I’ve obtained a whole bunch of messages asking if I, from greater than 1,000 kilometers away, will help in any means (forwarding a message or forwarding cash). My feeling of calm was short-lived. The second wave of crying and despair hit after I noticed that other than troopers, this cruel warfare kills civilians, kids, and their pets (cats, canines, and so on.). The Ukrainian authorities have reported the deaths of some 300 kids, and that was yesterday’s (now) out of date tally.
As all of this was unfolding, my social media feed was equally stuffed with style reveals and information from the watch trade. And I began to attend for a press release, a response, one thing to point out that these “luxurious” manufacturers in these industries are towards not simply this warfare, however all warfare. However nothing has come.

Archivist and author Aashdin Billimoria put collectively this picture of classic watches for social media (picture courtesy @TimeBoulevard1973)
I do know that a lot of you (watch manufacturers) take into account Russia a serious market. I do know that . . . I can see a sure chief’s watch when he says that he has no drawback pushing the button, triggering a nuclear finish to the world. I’m not asking you to utterly neglect certainly one of your most necessary markets.
With that mentioned, I’m asking you to point out respect for the fallen and to take a stand towards warfare. I’m not anticipating a lot. Even #stopwar or #givepeaceachance would go a really good distance. I’m not asking you to take sides or level fingers. I’m simply asking you to point out just a bit little bit of mercy to those that might be left with out their kids, brothers, sisters, dad and mom, or their loving pets.
I do know that you are able to do that a lot. You have been there for #blacklivesmatter, for #pridemonth, and for #notredame. And in reality, you even made cash from these social actions, you speculated on individuals’s affinities or sense of despair. And I do know you can too lower ties with the Russian market as a result of others have already carried out it regardless of big monetary losses.
I don’t hate the Russian individuals and don’t want to struggle towards that nice nation. I’m, nonetheless, asking you to face up and be counted towards warfare and to assist the poor souls that want your help essentially the most.
These previous few days I’ve seen numerous methods of exhibiting help for the individuals in want and numerous ingenious methods to say #makelovenotwar. So, it’s doable. However up up to now, you’ve determined to stay your heads within the sand and faux that nothing is occurring. Are you afraid of shedding cash?
Then let’s strive an train in creativeness:
First state of affairs: warfare will engulf the entire of Europe – will you proceed to promote to a dictator and his supporters, to a rustic that commits genocide?
Second state of affairs: Russia is totally locked down beneath commerce embargos – will you discover unlawful methods to promote your luxurious merchandise to a bunch of pariahs?
Third state of affairs: the purple button is pushed, and we glow at the hours of darkness – who will you promote watches to in a desolate wasteland?
So, that is what I’m asking you: Why are you so quiet? Are you professional warfare? Are you professional demise and destruction? Are you able to sleep at evening with blood cash in your pockets?
Your present silence says sure . . .
On this case, I wish to don’t have anything to do with you. I’ll use my time to write down towards warfare. I’ll use my cash to assist those that want it essentially the most.
And for all remainder of you, pricey journalists, and folks of PR, I’m asking you – what’s your plan? Go to Geneva and see good watches for the Russian market and drink champagne whereas ladies, kids, and animals are killed in a ineffective warfare? Keep in four- and five-star inns costing hundreds and tens of hundreds of Swiss francs whereas previous individuals and moms with kids are marching in thirst and starvation for days to flee demise and destruction?
I cannot!
What may the long run deliver? I don’t know. I simply hope and pray to any god that I can discover for understanding, for peace, for love.
Any further, my platform Watch I Love Journal might be used just for these manufacturers and those who confirmed, in a method or one other, help for peace and for individuals in want.
I’m saying this with not so heavy a coronary heart as a result of my conscience is obvious. Till now I’ve spent my time and assets sharing the enjoyment of watchmaking. I’ve been so dedicated that I’ve revealed every single day, even from a hospital mattress and saved the publication alive. However now this may cease. It’s time to mirror on what’s necessary in life, on what actually issues.
And on the subject of warfare there isn’t any gray space – you’re towards it or you aren’t. And your silence, pricey watch trade, reveals not worry however greed.
I encourage you please, show me improper.
Yours actually, Andrei
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