SUPERLATIVE: A Look Into The Rolex Advertising Machine, With Creator Brendan Cunningham

This week on the Superlative podcast, our host and aBlogtoWatch founder Ariel Adams is joined by Brendan Cunningham, Ph.D. Brendan is a Professor of Economics at Japanese Connecticut State College and the writer of Promoting the Crown: The Secret Historical past of Advertising Rolex. Ariel and Brendan dive proper into Brendan’s opinion on Rolex as a model not simply within the watch business, however throughout all industries. They discuss in regards to the earlier days of Rolex and the way this time interval nonetheless influences the present operations of the corporate as we speak, in addition to its advertising construction that may be seen as distinctive within the house. The 2 change issues up and dive into Brendan’s e book and what the key historical past behind the model actually is relating to advertising. Ariel asks in regards to the “fashionable analogs” of as we speak whereas the Web is flourishing, and in regards to the particulars of the financials behind Rolex’s promoting all through its historical past. They speak about among the info that was out there to Brendan whereas writing the e book and documenting the model’s historical past, and Ariel is interested in how the model’s objectives and “persona” have modified over time. Hear beneath or on the participant of your selection.

Keep updated with Brendan!
Guide:  Promoting the Crown: The Secret Historical past of Advertising Rolex
Web site:  www.horolonomics.com
Instagram: @katimepieces

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