This week on the SUPERLATIVE podcast, aBlogtoWatch Founder Ariel Adams is joined by Mike France, the Co-Founder and CEO of Christopher Ward. The 2 begin the present by reminiscing concerning the early days of ABTW, and the way Ariel first discovered concerning the model. Ariel talks about how he noticed Christopher Ward completely embracing e-commerce on the time, when different manufacturers had been ignoring it. He additionally compliments the model on how he has at all times seen a steady cycle of development within the high quality of the model 12 months after 12 months, and Mike shares how the model is at all times aiming to enhance. The 2 focus on the distinction between a buyer’s curiosity within the extrinsic worth of watches in comparison with intrinsic worth of them, and the way they see the previous becoming the latter extra not too long ago. Mike talks about their target market and the way Christopher Ward does, or really doesn’t try to market to them. Ariel attracts parallels between somebody’s career, their success, and the values that they could search for in a watch model or their desired timepiece. Because the dialog involves an finish, Ariel asks Mike what it’s about Christopher Ward as an organization that has offered him with the mindset he has about open and clear communication with their clients, and Mike elaborates on how they’re breaking down the fourth wall for them. Hear beneath or on the participant of your selection.
Christopher Ward was based in 2004 by Mike France, Peter Ellis, and the eponymous Christopher Ward. Within the virtually 20 years since, the model has been a part of the renaissance of British watchmaking, demonstrating the UK’s penchant for producing distinctive watches. Although its preliminary watches leaned extra in direction of gown fashion, it has since discovered agency footing in sports activities watches, with its signature “light-catcher” case and a number of other in-house calibers to its identify (particularly the SH21 and its variants.) Priced affordably and providing what is commonly thought to be the most effective values in watches , Christopher Ward continues to impress with items just like the current Bel Canto.