The injection molded case could be very unusual at this reasonably priced value level – what have been a number of the challenges you confronted in utilizing this system whereas reaching a degree of high quality that you just have been happy with?
One of many primary options of the case is the cut-out aspect profile, however given the element it was very tough to copy it with CNC equipment precisely. Due to this fact we determined to make use of injection molding to supply the case after which refine it with brushed ending in separate areas.
Because the Artistic Director at Timex, your portfolio is massive with plenty of selection. Do you consider every Timex watch as half of a bigger assortment that should cohere in some way with all the pieces else within the catalog, or would you like particular person Timex designs to face on their very own? Do you see Timex as having its personal home design language, and if that’s the case, how would you describe it?
We do have a big portfolio of watches in several value factors and segments which are fairly distinctive on their very own, and well-known for that.
The Waterbury assortment, for instance, was created to reinforce the custom and heritage of watchmaking at Timex. Then now we have the extraordinarily profitable Q household of merchandise, but in addition The Commonplace, and lots of extra. We simply added a brand new household of out of doors watches beneath the identify of Expedition North, which would be the new pinnacle when it comes to high quality and execution, utilizing the highest quality supplies and case development, corresponding to 316L chrome steel, sapphire glass crystals, screw down crowns, and particulars sometimes discovered on increased finish watches.
Nonetheless, with such a giant line of merchandise and product households, I believe we nonetheless have a definite id to protect and evolve. That’s the problem that I’m going through probably the most as inventive director. Timex
*Solutions have been edited for size and readability
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