After two years with out having the ability to attend massive watch festivals – Watches and Wonders in addition to the now-defunct Baselworld- evidently we’ll lastly be returning to regular. Certainly, because the Fondation de la Haute Horlogerie has simply introduced, the primary watch occasion for 2022, the Watches and Wonders Geneva truthful, is confirmed and shall be held in Geneva at Palexpo. Nothing was sure given the sanitary state of affairs and the doubts floating round as a consequence of Omicron. Due to its hybrid mixture of bodily and digital presence, in addition to strengthened well being measures, we (MONOCHROME and the remainder of the watch group) shall be reporting dwell from Geneva from the thirtieth of March. And that’s one thing we’re delighted to share!
Whereas the sanitary state of affairs in Europe isn’t completely solved and steady, the FHH has been engaged on getting ready a selected format for its upcoming Watches and Wonders Geneva 2022 that can enable it to be maintained and return to a bodily presence after two years of digital-only occasions. Due to a “hybrid” format that has been designed to adapt to the altering context by combining an precise bodily salon, which respects well being measures, with digital options designed to scale back agglomerations, W&W Geneva 2022 is confirmed.
As such, the press and professionals of the watch {industry} will have the ability to go to the 38 manufacturers which have now confirmed their presence for the 2022 version of Watches and Wonders Geneva. Conferences shall be centered on new merchandise however there will even be dwell broadcasts, dialogue panels, exhibitions… All through the week, the exhibiting manufacturers will maintain keynote classes within the Auditorium. Bulletins and speeches, largely by model leaders and ambassadors, shall be broadcast dwell to most of the people on the watchesandwonders.com platform. Lastly, massive group shows (one thing we’ve by no means actually favored right here, at MONO) shall be changed by “Contact & Really feel” classes of round ten individuals. In fact, for these not capable of attend the bodily occasion, digital product shows shall be made. Each morning, there will even be a “Morning Present” that can embrace highlights of the day and cross-conversations between model managers and consultants.
Watches and Wonders Geneva 2022 will open on the thirtieth of March at Palexpo and on-line. Extra particulars at watchesandwonders.com.
https://monochrome-watches.com/industry-news-watches-and-wonders-geneva-2022-maintained-physical-digital-hybrid-format/
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