Should you’re a watch fanatic on social media, during the last week or so that you’ve actually seen cryptic teases from Omega and Swatch about some sort of thriller undertaking. Instagram tales from each manufacturers hinted at a collaboration, which appeared, truthfully, sort of unusual. Omega is among the kingpins of luxurious watchmaking, second solely to Rolex by way of Swiss manufacturers which can be family names related to the proverbial “good watch.” Swatch is, how can I put this, one thing else fully. Now, I like Swatch, don’t get me fallacious. However mass produced plastic watches with quartz actions (or mechanical actions which can be actually designed to be thrown away) don’t precisely make for prized household heirlooms, which is sort of Omega’s bread and butter. That mentioned, the Swatch amassing market is sizzling and in contrast to another within the house proper now, however that’s one other story. Anyway, if it was going to be an precise collaboration, it raised a ton of questions on what it might be, how it will work, and, to be blunt, how Omega might come out of it with out wanting like they’ve lent their identify to a product that diminishes them.
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