Tudor’s latest highway is a case research on tips on how to correctly revive, or reintroduce a model to the world. Simply within the final 10ish years, we’ve watched them go from a classic fascination however a recent obscurity to one of many main trendy Swiss watch manufacturers. A model that went from unavailable within the US, to globally reinvigorating and dominating the $3-5k worth level. And now, in 2023, they’ve marked one other milestone, the opening of their new assembling and testing facility in Le Locle.
An enormous construction, it homes in a break up constructing with entrances on both facet, Tudor and the motion producer they created, Kenissi. Standing on 330, 30-meter tall concrete pillars to achieve sturdy bedrock beneath, the constructing is 150-meters lengthy, 30-meters excessive, and consists of 8,050 cubic meters of concrete and 960 tons of metallic framing. State-of-the-art in some ways, the undertaking took 5 years from begin to end, together with three for development, with some transitions and new operations ending in April of 2023.
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